To bring awareness to the Digital Innovator Summit and provide event updates to those who are interested in topics surrounding marketing.
To establish myself as a knowledgeable and active voice in the marketing industry and to raise brand awareness not only for myself, the company I worked for at the time, but also bring light to Digital Innovator Summit to a wider audience.
Before The Event:
I planned and strategized for each social platform and organized all the information I would need before promoting the event including speaker names, speaker social media handles/usernames, applicable hashtags, locations to tag, and more.
During The Event:
I live-tweeted during the event by using Twitter threads. This keeps the tweets organized and it allows for easy referencing and viewing later on for all audiences present and for those who couldn’t attend.
The thing that surprises marketers is probably how much more they know about things then what maybe average people understand (digital metrics, CTRs, Conversions, etc) #Innovator18
By tweeting direct quotes from the speakers, I was able to be a source of knowledge to those who were interested in keeping up with the presentations. By including real-time photos and videos within those tweets, followers can feel like they are actually at the event and they are more inclined to keep up with my tweets.
Seth talks about how Will Smith got started on @YouTube. “His first video felt like a DVD” Now… He’s says “I’m finding my voice, there so much to say” his channel took off when he got scrappy and accepted a challenge from his fans #Innovator18
I used the official event hashtag (#innovator18), to reach the speakers and attendees of the event, in addition to others who were following the event remotely.
By tagging the speakers, I was able to reach them and their audiences, and show validation for the information tweeted out.
After The Event:
After the event, a blog recap was created to highlight the main takeaways and put all of the Twitter threads written together for optimal viewing.
The recap was structured as an informational marketing piece rather than a specific play by play of the event. This keeps the content evergreen and will allow us to repurpose it and update it if we were to share it again at a later time.
Within the blog post, included links to the Twitter profiles of the speakers that were mentioned.
Additionally, including these links demonstrates the accuracy, give proper credit and attribution to quotes, images, and references, and potentially establish connections in the industry.
I shared the blog post on social media to expand reach to a wider audience who may have been at the event or may have an interest in the topics discussed at the event.