Marketing Creates



5.13 Billion people have a mobile device. That means that digital marketing is the way to go to reach, engage, and convert 67% of the world’s population into a consumer of your product or service.

Marketing Is Exchanging Values And Establishing Relationships

How you communicate such value and what platforms and mechanisms you use to nurture relationships is my speciality! It’s all about impactful and effective storytelling.

Marketing builds the “frame” of your marketing puzzle by connecting all of the dots together to create a picture of your brand an audience can understand and want to buy from.

Your value not only needs to be communicated but believed. The best way to be your most authentic self is by having brand champions to verify you, thus earning the trust of your audience.

Interjecting personalized H2H (Human-to-Human) stories at every phase of your funnel tailored to audiences will make the experience more efficient and conversions more imminent.

Audiences now demand immediate responses and action. Communicating in real time: Messenger vs Email, Live Streaming, etc. will keep you forever present in their minds.

Do not get distracted by the potential millions you can reach. Focus your story on your niche audience to facilitate long-term retention and revenue streams.

Establishing a brand that resonates with your audience while hitting your KPIs involves you sharing your adoration for what you do as well as for your audience.

Your business won’t survive if nobody knows about it.

You need a strategic marketing plan.

The best time to have one was yesterday. The second best time is now!

Marketing Impacts Your Bottom Line in 6 Ways

Marketing Informs

Marketing Engages

Markteing Establishes Brands

Marketing Saves Money

Marketing Sells

Marketing Grows Businesses

The Impact Of Marketing By The Numbers


is how much companies will spend on social media marketing, email marketing, search marketing, and digital advertising.


the revenue is generated through digital marketing compared to outbound marketing, with 62% less cost to your budget


of businesses will shift marketing budget allocations from traditional media channels and invest them into digital marketing.

Troy’s Approach

To harness the power of your brand, to generate more leads, to increase sales, to drive traffic to your website, to grow brand awareness, to establish a strong community, to tap into new markets, and tell compelling stories to your target niche audience, you need efficient marketing. The bottom line of any business is to make money and generate sustainable revenue and marketing is an essential channel to reach that end goal. Without marketing, many businesses wouldn’t have that success because marketing is ultimately what drives sales.

  • My social media marketing strategy approach contains multiple focal points depending on objectives including researching industry competitors and the targeting niche audience, creating a content & distribution plan, analizing the best content types to achieve certain KPIs, fortifying a brand voice, and establishing a foundational brand identity that is clearly understood & upholds to brand standards.

    The goal is always to develop and execute a social media strategy based on your specific needs. But whatever your goal is, it should be SMART (Specific, Measurable, Achievable, Relevant, and Time-Bount.)

    • Increase brand awareness and solidify brand footprint
    • Generate new leads
    • Drive website traffic
    • Increase sales
    • Strengthen customer support and audience relationships

  • There’s no question that, in today’s modern landscape, majority of your marketing strategy is (or will be) digital. Consumers and businesses alike are almost always online which means you want to be able to reach them where they are.

    Composing a digital marketing strategy is full of many moving parts as well as strategies within strategies within micro-strategies even. From targeting the right audience, to determining the right platforms, to creating the content, to the message within the content,  to establishing consistent brand voice across all touch points, to managing ad budgets, to figuring out ratio or organic to paid media tactics, to analyzing yourself as well as your competition, to finalizing a timeline to monitor and hopefully hit KPIs, and so on.

    As you can see from that mighty nasty run-on sentence, digital marketing is a wide umbrella. Having a plan and strategy is crucial to navigating the sea of ups and downs to get you to your destination. So let’s work together to chart a path to reach all the goals you want your business to achieve through digital marketing!

  • Business buyers use logic and rational thinking to make a purchase decisions. We can help you target decision makers within a business and then help you articulate and visually communicate your solutions to their problems and challenges.

    The core of B2B marketing is built around a robust content marketing strategy. Content delivered to the prospect needs to provide the right key information to the buyer depending on their needs. Content is queen for B2B marketing while connection is king.

    The goal of B2B marketing is to maximize the value of the relationship through marketing efforts that educate your target audience on the value you can provide. This will help you form relationships built on trust and credibility.

  • Establishing trust and building relationships between companies and consumers can be difficult but vital to the sustainability of a company’s survival. Conducting target niche audience research and implementing a various marketing strategies, businesses can increase reach and traffic to consumers.

    The goal is to drive consumers to products or services you provide while maximizing the value of those products or services for consumers to consistently buy and be brand advocates for you.

    Most consumers engage in impulse buys as well as emotional buying decisions based on status, desire, need, timing, or price. Building effective targeted strategies at every stage of the sales cycle along with  compelling content will facilitate the desired need for what you provide.

    In addition, shorter sales funnels and increased ROI can be achieved through creating campaigns and programs that create the right condusive environment for community to thrive and brand loyalist to emerge.

I consult with you to fully understand your goals and objectives – then develop a strategy to surpass them. This includes extensive research to develop the most effective digital marketing strategy, highlight the social channels where your target niche audience is most likely to be, and develop persona-specific solutions that convert.

You Found Troy.

Don’t Waste Time, Let’s Connect and Get Social!

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