There’s no question that, in today’s modern landscape, majority of your marketing strategy is (or will be) digital. Consumers and businesses alike are almost always online which means you want to be able to reach them where they are.
Composing a digital marketing strategy is full of many moving parts as well as strategies within strategies within micro-strategies even. From targeting the right audience, to determining the right platforms, to creating the content, to the message within the content, to establishing consistent brand voice across all touch points, to managing ad budgets, to figuring out ratio or organic to paid media tactics, to analyzing yourself as well as your competition, to finalizing a timeline to monitor and hopefully hit KPIs, and so on.
As you can see from that mighty nasty run-on sentence, digital marketing is a wide umbrella. Having a plan and strategy is crucial to navigating the sea of ups and downs to get you to your destination. So let’s work together to chart a path to reach all the goals you want your business to achieve through digital marketing!