Troy Sandidge.

✓ Hometown: Greater Chicagoland Area
✓ Currently Living & Traveling From Indianapolis, IN
✓ Electrical Engineer Turned Marketing Strategist
✓ Happily Married 8+ Years To The Dopest Life Partner
✓ Loves To Travel, Cook, Bake, & Connect With People
✓ Born 2lbs 2oz & 3 Months Premature (Miracle Baby 🙌🏾)
✓ Won A National Bible Bowl Championship
✓ Won A National Creative Writing & Poetry Championship
✓ Gave Flowers To Viola Davis (They Hugged & Cried 🥹)
✓ Introduced For President Barack Obama 🎤 🫡
✓ Secretly Decent At Table Tennis (Olympics 2028? 😅)

Imagination is the Engine.
Content is the Fuel.
Social Media is the Highway.
Marketing is the Roadmap.
Sales is the Destination.
Culture is the GPS.


** Note: this is the literal outline and foundation for his book Strategize Up.

Here’s to the outliers, the visionaries who stand at the crossroads of passion, purpose, and vision. We harness unstoppable power to create strategies that defy limits. Fusing psychology, behavior science, business anthropology, cultural ethnography, and DEIBA we use social media, brand positioning, creativity, and community to forge dynamic relationships that lead to lasting success.

Impossibilities? Challenges? Adversity? We don’t avoid it—we embrace it.

We carve our own path, creating a universe where we set the rules. With will and wit, we explore every possibility, even when the world says it’s impossible.

We're not content with the status quo. We foster a culture of continuous innovation, encouraging our team, community, and environment to think outside of the box, experiment with new ideas, and push the boundaries of what's possible.

We strip away complexity to reveal clarity, building custom strategies that drive scalable and sustainable growth for your business that drive revenue, establish brand resonance, cultivate community, and create social impact.

Growth Is The Mindset.

To grow a business, three things matter: mindset, marketing, and money.
Without the right mindset, effective marketing, and strong cash flow, growth stalls—and failure looms.

Troy helps clients do three things:
✓ Activate their mindset.
✓ Accelerate their marketing.
✓ Acquire more money.
All to achieve unstoppable growth through strategy.

+ 6-Pillar Solution Approach
✓ Be Simple
✓ Be Scalable
✓ Be Sustainable
✓ Be Systematic
✓ Be Speedy
✓ Be Successful

+ Core Mindsets
‍✓ Always A.D.A.P.T. — Always Do All Possible Things.
✓ Have G.R.I.T. — Greatness Requires Internal Transformation.
✓ Move Like A.I.R. — Attack. Innovate. Rest & Repeat. 

‍+ Tactical Approach (L.E.A.D.S.)
‍✓ Leverage Language To Launch
✓ Educate & Entertain To Enchant
✓ Attract & Amplify To Activate
✓ Dream Big & Distinguish Yourself To Drive
✓ Share Frequently & Support Often To Shine

(See more frameworks, mnemonics, acronyms, and principles here)
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It's all about..

Igniting, Including, & Innovating to Create Experiences That Fuel Growth & Connection

Troy wants to help brands unleash their potential by embracing imagination, fostering inclusion, and driving innovation. His approach integrates purpose-driven storytelling with diverse human experiences to create immersive, memorable connections. By blending creativity, representation, and cutting-edge technology, Troy ensures your brand not only stands out but thrives in an ever-evolving marketplace.

+ Ignite Imagination
Troy leverages creative narratives to capture the essence of your brand’s purpose. By igniting imagination, he connects emotionally with audiences, crafting experiences that resonate deeply and leave a lasting impact. His strategies help your brand break through the noise and stand out in a crowded marketplace.

‍+ Foster Inclusion (Be Də-ˈvər-sə-ˌfīd)
Inclusion is at the heart of everything Troy does. He fosters inclusion by ensuring diverse voices and perspectives are integrated into every initiative, creating a sense of community and belonging. This inclusive approach encourages consumer engagement and loyalty, allowing your brand to connect meaningfully with a wide range of audiences.

‍+ Drive Innovation
Troy drives innovation by employing the latest technologies, trends, and AI-driven advancements to keep your brand at the forefront of its industry. His strategies integrate culturally adept practices and innovative methodologies to ensure your brand remains relevant, impactful, and future-ready.

‍+ Fueling Growth & Connectivity
Troy champions vibrant, comprehensive strategies that elevate brands and engage audiences across physical, digital, and social touchpoints. By seamlessly blending purpose-driven branding with diverse experiences, he drives growth, amplifies connections, and fosters lasting relationships between your brand and its audience.

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"Diversity drives revenue, inclusivity is the secret to innovation, and community is the heart and soul to cultivate business. It’s the now. It’s the future. It’s the way to move forward doing business, building brands, and putting on unforgettable events and experiences. Modern business profitability will not be as poignant without inclusivity reverberating with resounding urgency." - Troy Sandidge

As a minority-owned and black-led business, DEIB is not just a priority for Troy and Strategy Hackers, LLC; it's who we are. This intrinsic identity allows him to bring genuine perspectives and solutions to his clients, reflecting the diversity of the world around us.

Embracing DEIB has proven to not only enrich organizational culture but also significantly impact the bottom line. Studies show that companies with diverse management teams have 22% higher revenue due to innovation, and brands that prioritize DEIB are seeing stronger connections with consumers, leading to better business outcomes.
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+ Diversity Equals Revenue
We believe that focusing on diversity drives more revenue, expands community, and taps into more buying power.

+ Empowerment Fuels Success
We know that minority empowerment fuels success while also inviting and inspiring innovation.

+ Investments Make Impact
We acknowledge the right investments in underrepresented communities and businesses will make an impact.
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+ Inclusion Drives Innovation
We know fostering inclusion sparks innovation, unlocking new perspectives and leading groundbreaking ideas.

+ Community Creates Sustainability
We believe that nurturing community builds sustainability, creating enduring growth and lasting impact.
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For Troy, investing in DEIB is a strategic decision—a commitment to excellence and inclusivity that translates into tangible benefits for our clients and community, with diverse brands converting more effectively and achieving superior business performance.

This commitment to DEIB fuels our success, driving us to lead by example and effect positive change in the industry and beyond.

Troy The Speaker (Elevator Pitch)
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Troy delivers dynamic, inclusive keynotes that breaks down complex ideas into simple, easy-to-understand insights while bringing high energy to every event. His talks ignite imagination, foster inclusion, and drive innovation by blending storytelling with diverse perspectives that resonate with all audiences. With over 600 speaking engagements across five continents, Troy has spoken at sports arenas, stadiums, convention centers, colleges, business headquarters, and classrooms who has shared stages with Oprah Winfrey, President Barack Obama, Daymond John, Gary Vaynerchuk, Jane Goodall, and many more, leaving lasting impacts by empowering people to act boldly, build genuine connections, and make a bigger impact.

Troy The Consultant (Elevator Pitch)

Troy helps aggressive, growth-minded businesses boost awareness and accelerate revenue by building scalable systems and formulating strategic solutions. With over 15 years of experience, he has generated over $175 Million for clients, including global tech startups, Fortune 100 companies, and marketing agencies. His proprietary frameworks, methodologies, and insights help simplify complexity, allowing businesses to reach their goals faster and more sustainably.

Troy The Creator (Elevator Pitch)
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Troy creates high-impact content, including podcasts, short videos, and written materials, that amplify brand presence and engage audiences across platforms. He specializes in SME business podcast advertising, short videos, and LinkedIn content, driving community growth, awareness, and business results. His podcast has achieved nearly 1 Million downloads and one of his recent paid ad campaigns he created content for reached over 135 Million impressions. He's even built Content Marketing Engines to helps brands consistently deliver valuable, multi-format content across platforms, ensuring they stay relevant and top of mind. Whether it's physical, social, or live engagement you desire, Troy has the experience and the skills to help create to drive desired experiences and outcomes.

Troy The Host/MC (Elevator Pitch)
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Troy is a very enthusiastic, high-energy host and emcee who creates engaging, inclusive, and memorable experiences that resonate with diverse audiences. Bringing both charisma and professionalism to every stage, his unconventional style blends humor, creativity, and audience interaction, making him a standout host at conferences, summits, private corporate events, and live events. Whether leading virtual or in-person events, Troy ensures that every audience feels connected, engaged, and inspired.
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He's emceed some of the largest and most respected events including INBOUND (3x), at Google Chicago HQ, and INNOVATE Summit to name a few. His versatility shines through as he can effortlessly switch between speaking, performing, facilitating, moderating, interviewing, and social engagement. Troy's community-focused, dynamic approach leaves a lasting impression on the audience as well as the event staff, making him the go-to choice for live or virtual events that need a host who can truly do it all, from keeping things flowing to driving meaningful connections to making lasting impressions.
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The Origin Story
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The origin of the Strategy Hacker^® lies in Troy’s relentless drive to bridge the gap between ideation and monetization. Powered by an insatiable love for problem-solving, being the big thinker and neurodivergent ADHDer that he is, Troy’s approach is a unique fusion of the mind of an engineer, the heart of a marketer, the spirit of an entrepreneur, the relentless fortitude of an athlete, the showmanship of a performer, and the wit of a comedian. He always aspired to be an IBM think tank—and that aspiration lives on in his uncanny ability to connect seemingly impossible dots, building pathways between where brands are and where they want to go.

The Hero's Backstory

The story behind Strategy Hacker^® is rooted in Troy’s journey of evolution, creativity, and self-discovery. His business, which he started unofficially in 2011 and officially in 2014, was called FindTroy Marketing Solutions, a nod to his popular social media handle @FindTroy. Everywhere he went, people would approach him and say, “I Found Troy!” And from there, it just made sense at the time. The name was synonymous with his personal brand, memorable, and brought recognition to his growing business. In fact, the website you're currently reading this from and the branding you see is still nod back to those early days.

But as Troy shifted focus toward larger business opportunities, he realized FindTroy Marketing Solutions no longer reflected the professional depth or vision he wanted. It was time for a new name—one that embodied his multi-hyphenated identity as a strategist, marketer, and entrepreneur, and showcased how he navigates the world with creativity, curiosity, and precision. Think of it like the moment on your first day of Sky High (yes, that cult classic superhero movie) when you’re picking the superhero name that defines you. Troy wanted a name that wasn’t just a label but a statement of who he truly was.

So the incredibly true story goes, after 4 and 1/2 days of brainstorming, he finally landed on Strategy Hackers^®. And without a logo, website, or anything beyond the name, he put it on a proposal to the biggest potential client he’d ever had at the time, sent it, and boom—just like that, he won new business. It was a game-changer! The name sparked curiosity and perfectly captured his essence: someone who dissects problems, dismantles challenges, finds innovative solutions, and helps businesses grow in ways they never thought possible. From that moment on, he donned the title for himself just as much as for his business.

The name wasn’t just a rebrand; it became a reflection of his entire philosophy, evolution, and how he navigates the business landscape. Since that moment, Strategy Hacker^® has been his calling card—a name that tells the story of where he started and how far he’s come. And as it turns out, the curiosity it caused wasn’t just a side effect—it became part of the magic.

The rest, as they say, is history.

Superpowers, Strengths, & Abilities
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Troy approaches strategy like a white hat hacker (that's the good one)—dismantling obstacles, finding solutions, and evading challenges with the agility of a wide receiver dodging 300-pound defenders. His deep insights come from a wide range of fields including psychology, sociology, behavior science, consumer psychology, business anthropology, cultural ethnography, and cognitive psychology, coupled with common sense and street smarts. All of these disciplines fuel his strategic mind, allowing him to eliminate complexity and amplify clarity. This relentless curiosity is the heart of his book Strategize Up, where he guides business leaders on how to elevate their operations, marketing, and sales through strategic thinking.

Troy formulates strategies, builds systems, and develops solutions to accelerate growth while fortifying sustainable infrastructure across operations, branding, marketing, and sales. Whether he’s crafting a growth marketing plan or building systems to maximize profitability, Troy simplifies the complex, transforming chaos into scalable, actionable strategies.He provides SaaS (Strategy As A Service) solutions that ignite business momentum and remove the barriers that slow down progress. From social media activation to community building and branding initiatives, Troy helps businesses not just grow but thrive, enabling them to attract new customers and rapidly scale revenue. His impact is felt across the board as he turns abstract ideas into tangible, revenue-generating solutions.

Who Needs A Strategic Hero?

Troy helps ambitious, growth-driven businesses that are hungry for success. He works with those who want to:

✓ Maximize Profitability Through Strategic Advisory
✓ Build Systems to Accelerate Business Productivity
✓ Formulate Strategies to Improve Performance
✓ Eliminate Complexity from Business Systems
✓ Generate Solutions to Increase Sales Acquisition
✓ Create Pathways to Reach Growth & Revenue Goals
✓ Develop Business Processes & Teams for Scalability
✓ Activate Organic Social Media, Community, & Branding Initiatives

Troy’s strategies are always deeply insightful and laser-focused on delivering results.

Official Badge Of Honor: Registered & Ready For Action
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Just like the Parr family in The Incredibles had to be officially registered with the government in order to save the day, and the Avengers were held accountable by the Sokovia Accords, Strategy Hacker^® isn’t just a cool name—it’s a certified force for good in the business world.

Troy takes his branding as seriously as Tony Stake takes his tech or Peter Parker maintaining his secret identity and "with great power, comes great responsibility" creed, the moniker Strategy Hacker^® and his business Strategy Hackers^® are more than just clever names, they’re officially registered with the United States Patent and Trademark Office (USPTO), under registration number 6,836,759, “in full force and effect.” That little ® isn’t just for show—it’s a symbol of Troy’s unwavering dedication to his craft.

The name Strategy Hacker^® combines everything that makes Troy who he is—a master problem-solver, a strategist at heart, and a relentless force who will always, without fail, figure things out. (So in other words, the "Batman of Strategy" maybe? 🤔)

✓ Launched global UGC campaign "Making Products That Matter" generating $44M+ within six months
✓ Launched five products with global team across the U.S., Asia, and Europe resulting in $22.3M in 14 months
✓ National campaign drove $2.83M in donations in 120 days using social, paid, and influencer marketing
✓ Optimized global DTC dog brand operations, increasing YTE profitability from $5.2M to $8.7M in 5 months
✓ Revamped digital footprint for 15+ startups, optimizing websites, social, branding, marketing, and sales
✓ Built a multi-state safety campaign with State Farm, AT&T, and Urban League, gaining 170K youth pledges
✓ Built agencies that achieved Premier Google Partner, HubSpot Platinum Partner, and United Nations Vendor Partner status

Advisory Boards and Member Associations‍
✓ Troy is the Board Vice President of We Are Voters and subbranch Raising Voters.
✓ Troy is an angel investor and on the advisory board for Hello Woofy (Also served as Lead Investor via WeFunder 05/23 Round)
✓ Troy is a member of ForbesBLK, Fractionals United, Black Speakers Collection, All Black Collective, and African American Marketing Association
✓ Troy has also provided additional funding, time, support, and advisory to early stage startups and emerging entities part of a few incubators and minority and tech empowerment initiatives.

* Some additional affiliations are not mentioned for NDA purposes.

Speaking Bureaus, Representations, & Affiliations‍
✓ Troy is a member of All American Speakers Bureau: Top Leading Speakers Bureau for Top Entertainment, Celebrities, & Speakers
✓ Troy is a member of the Black Speakers Collection
✓ Troy is listed as a Keynote Speaker on AAE Speakers Bureau
✓ Troy is a listed as a Global Keynote Speaker on SpeakerHub

Volunteer & Pro-Bono Speaking Affiliations
✓ Troy is listed as a Keynote Speaker for pro-bono work on FreeSpeakers.org Chicago and FreeSpeakers.org Indianapolis
✓ Troy is a Plenary Speaker and Business & Marketing Workshop Facilitator for SCORE (Greater Chicago, Greater Indianapolis, & Nationally)
✓ Troy was a volunteer speaker for motivational, inspirational, and career focused themes for Communities in Schools (Chicago) speaking to over 20 Chicago Public Schools (youth through high school) and is still a certified Chicago Public Schools Volunteer
✓ Troy has spoken at hundreds of events for Chamber of Commerce, youth groups, grade schools middle schools, high schools, nonprofit organizations, churches, social good initiatives, charity events, impact mission, and more across the country — many of which he has done for discounted or free, incorporated as part of his business philanthropy efforts.
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Political Career Work‍
✓ Troy is the Board Vice President of We Are Voters and subbranch Raising Voters.
✓ Troy was the Associate Director of Digital Marketing for the National Democratic Training Committee (2019 - 2020)
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Additional Democratic & Non-Partisan Work & Affiliations
✓ Troy worked on marketing campaigns for or provided support in collaboration with the NAACP, Onward Together, Obama Foundation, She Should Run, Latino Victory, National Minority Quality Forum, Black PAC, Chicago Urban League, National Urban League, and a plethora of Non-partisan and Democratic-led committees across the country.
✓ Troy did media work directly tied to the Environmental Protection Agency (EPA), American Association of Blacks in Energy (AABE), National Institutes of Health (NIH), and Regional Development Authority (RDA) to name a few.
✓ Troy previously managed communication teams and marketing campaigns that successfully got leaders at the local and state levels elected into office, from council members to aldermen, to a mayor, to state senators and representatives, specifically in the states of Indiana, Illinois, Wisconsin, and Ohio.
✓ Troy was even part of a task force during the height of the pandemic working with organizations directly tied to the White House to support the nationwide initiative of helping marginalized communities in the Top 25 most diverse cities across the country.

* Some additional affiliations or the depth of work with such brands are not mentioned for NDA purposes.

+ USA Reporter: Troy Sandidge Amplifies the Power of Strategy in Scaling Businesses Through Strategize Up
+ Atlanta Wire: Troy Is Helping Startups and Enterprise Brands Take Pole Positions in the Global Marketplace
+ Business Insider: Marketing Strategist Troy Sandidge is Bridging the Gap for Businesses through his Methodologies
+ The American Reporter: Marketing Expert Troy Sandidge on Pushing Limits in the Marketing Industry
‍+ ABC:  [TV INTERVIEW] Troy Sandidge is Official Keynote for MarkeTech Conference 2024
+ HubSpot: Troy Sandidge Shares 3 Reasons Business Strategies Fail (And How To Succeed) With Insights From His Book & Podcast
+ HuffPost: Listed Among Top 25 Social Media Marketing Experts Sharing Best Practices
+ MarketingNews: Troy Sandidge on Building Successful Enterprises Through Growth Strategy
+ Yahoo Finance: Troy Sandidge is Breaking Barriers and Building Bridges to Shrink the Gap for Marginalized Businesses
+ INC: Technologies Inspiring Innovation Within Industries, Troy Shares Insights on Global Manufacturing Innovation
‍+ BlackNews.com: Black Entrepreneurs Host Virtual Summit to Teach Business Owners How to Increase Sales & Lead Generation
+ Canvas Rebel: Meet Troy Sandidge: Strategist, Speaker, Podcaster, Consultant, & Amazing Human
+ Wikipedia Affiliate: Troy Sandidge Wiki

Troy Sandidge's insights, companies, likeness, and current and past affiliations have also been featured, quoted, or spotlighted in: AP News, Chicago Tribune, NBC, CBS, Adweek, CNN, MNBC, WGN, PBS, Google News, C-Span, WBBM, FOX News, Chicago Sun-Times, Bloomberg, Crunchbase, New York Weekly, Los Angeles Wire, Chicago Business Journal, Kivo Daily, BlackNews.com, Daily Hearld, Digital Summit, Urban Business Director, Innovate Summit, Social Media Week, INBOUND, SerpStat, NOW Marketing Group, Marketing Study Lab UK, Semrush, Capitalized Social Media, Skip The Degree, among many more.