Strategize Up: The Simplified Blueprint To Scaling Your Business

Get Your Roadmap To Achieve Sustainable Business Growth!

Hard truth: 70% of businesses will fail because most are executing without a strategy.

They are slowed down by complexity. The entire infrastructure of their business is confusing to everyone on their team and their customers. They can’t act decisively because everything is too overly complicated.

To tackle these dilemmas and better the odds for businesses, Strategize Up: The Simplified Blueprint To Scaling Your Business shows how to unlock the power of strategy to increase your growth, authority, and profitability.

Learn insightful concepts, frameworks, methodologies, and tactics designed to activate your mindset, accelerate your marketing, and acquire more money to achieve sustainable and scalable success.

About The Author: Troy Sandidge

The book was written over the span of three years by award-winning marketing strategist Troy Sandidge, known as the Strategy Hacker®, who has over a decade of experience creating pathways to achieve sustainable and scalable growth that accelerates the profitability for emerging brands to Fortune 100.

Sandidge has generated over $150 million in revenue for companies worldwide by formulating strategies, building systems, and developing solutions.

The book takes readers through Troy’s personal and professional journey as he gives real-life examples and provides practical advice on generating more revenue, building a personal and business brand, and navigating the ebbs and flows in the pursuit of a profitable business.

He expresses how important it was to write a business book rooted in his own experiences as a black man and professional,

As you can imagine, even in the twenty-first century, being a young and ambitious African American is challenging enough and even harder when it comes to business. People need to read a book that makes marketing, business, and growth simple but told through the mind of a black man that is raw, real, authentic, and inspiring that shares knowledge and resources the reader can easily comprehend to go out there and take action to grow their business. I thought it was imperative to showcase that a book by a black voice incorporating black culture and references can effectively teach you how to develop an all-encompassing strategy that will work.

Recognized as a Top 100 marketing leader, he is featured in Business Insider, Yahoo News, ABC, CBS, NBC, Atlanta Wire, New York Weekly,  and named one of Los Angeles Wire’s 30 Under 30. Troy is the Founder and Chief Strategy Offer of Strategy Hackers, Host of the iDigress Podcast — a Top 0.5% Marketing Business Podcast in the world according to Listen Notes —  and is an international speaker who is very active on Twitter and LinkedIn.

Troy Sandidge In 90 Seconds

Power of Social Media For Business

Power of Authentic Storytelling

Deeper Dive Into The Book

My goal in writing this book is to make growth simple no matter the business, industry, profession, or how much experience you have in marketing and sales. I’ve compiled over a decade of experience and insights into a written blueprint that doesn’t make marketing intimidating but instead easy to understand in the hopes to show the reader that growth is possible. — Troy Sandidge.

Strategize Up contains various strategic disciplines incorporating sociology, anthropology, and psychology illustrated in a very simplified, engaging way to empower businesses to maximize their profitability in this ever-evolving digital world.

The Blueprint

Introduction: Strategy Is Power
Chapter 1: Content Is The Fuel
Chapter 2: Marketing Is The Roadmap
Chapter 3: Social Media Is The Highway
Chapter 4: Sales Is The Destination
Chapter 5: Culture Is The GPS
Conclusion: It’s Time To Execute

The Overview

This book is intended for entrepreneurs, founders, marketers, marketing teams, small businesses, enterprises looking to scale, agencies, freelancers,  current college students, and beyond. Whether you’ve been in the industry for a long time or just started, it is an easy read and can provide insights and value to all!

According to Troy,

This book will provide you with simple concepts on how to tap into millions of buyers with your story, which social media channels to use to activate and amplify your brand message, and how to incorporate the right mindset and level of momentum necessary to achieve business success. You will learn how to level up your marketing using high-quality content, get (and retain) business during the toughest of times, and go from formulating strategies to building systems to developing solutions to scaling your business for sustainable growth.

If there is nothing else the reader takes away from this book, the key thing they will walk away with is understanding three words: strategy is power.

• Strategy leads to growth.
• Strategy leads to revenue.
• Strategy leads to progress.
• Strategy leads to opportunities.
• Strategy leads to abundance.
• Strategy leads to success.

  • “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

    — Hans Hoffmann, Introduction to the Bootstrap

    We must simplify the structures, systems, and processes involved to create strategies that everyone can understand and will work.

    • The quickest route to success is a straight-line. A straight line in its purest form is simple. Activate the power of simplicity.
    • Eliminate complexity, confusion, and clutter to create clarity and generate consistent conversions.
  • “A service is said to be scalable if when we increase the resources in a system, it results in increased performance in a manner proportional to resources added.”

    — Werner Vogels

    We must fortify strategies to become an endless jigsaw puzzle with the ability to add pieces that fit to make the full picture grand. The possibilities are infinite.

    • The strategies that generates the most money are the ones that are design to be a living, breathing, plan of action that can expand to handle higher-level growth and capacity.
    • Scaling growth is about creating strategies and systemizing your business in a way that easily scales in order to generate consistent revenue growth and avoid stall-points without adding a ton of extra cost.
  • “After a business implements a strategy, competitors will react, and the firm’s strategy will need to adapt to meet the new challenges. There is no stopping point and no final battle. The competitive cycle continues on perpetually. Produce and compete or perish.”

    — Thomas Timings Holme

    We must create strategies with the end in mind and reverse engineer them to be nimble, flexible, and rooted in a strong foundation.

    • The most efficient strategies are the ones that don’t just work today but continue to work tomorrow, next week, and even 6-months from now at the very least.
    • Strategy isn’t a “set-it-and-forget-it” thing. Strategy is a living and breathing thing that involves constant evolution to continue to be effective.

The Nucleus Of The Book Is In The Big Three

Strategize Up is built upon Troy Sandidge’s trademarked and proven strategies, methodologies, and frameworks: D.A.R.T. Marketing Methodology™, C.L.O.V.E.R. Business Framework™, and L.E.A.D.S. Generator Blueprint™

If we can keep it one hundred, growing a business on any scale is hard!

But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on my three core strategies.

The D.A.R.T. Marketing Methodology™ enables growth marketing to perform efficiently and effectively to hit KPIs. Being Direct, Authentic, Resourceful, and Tactical is necessary to produce marketing initiatives and perform marketing efforts to achieve the results you want.

The C.L.O.V.E.R. Business Framework™ maximizes business productivity and systems for sustainability and scalability. Clarity, Leverage, Optimization, Vision + Value, Execution, and Results are the pillars to align for both sustainability and scalability to occur within a business.

The L.E.A.D.S. Generator Blueprint™ optimizes sales funnels and selling processes while improving brand positioning and messaging to reach desired acquisition numbers. LeadGen, Engagement, Authority, Demand, and Sales are all needed to measure and achieve adequate sales.

The L.E.A.D.S. Generator Blueprint™ optimizes sales funnels and selling processes while improving brand positioning and messaging to reach desired acquisition numbers. LeadGen, Engagement, Authority, Demand, and Sales are all needed to measure and achieve adequate sales.

For quotes, bulk orders, speaking opportunities, media, press, guest appearance inquiries on podcasts, livestreams, radio, or television about Strategize Up: The Simplified Blueprint To Scaling Your Business and/or the author Troy Sandidge, see below.

    Finished the book? Don’t forget to rate and leave an honest review!

    You can tag Troy in your Instagram stories sharing photos of you with the book, or tag him on Twitter or LinkedIn sharing any quotes or sections that stood out to you and any takeaways or things that you learned. Don’t forget to use the hashtag #StrategizeUp on Twitter, LinkedIn, and Instagram!

    The first ten people who send Troy a video review of the book of at least three minutes in length will get a free one-on-one strategy session! You can talk about the book and your business! You will also get a shoutout on Troy’s podcast iDigress.

    Now Is The Time To STRATEGIZE UP.

    Get The Book To Simplify The Pathway To Scalable Growth!

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