The book was written over the span of three years by award-winning marketing strategist Troy Sandidge, known as the Strategy Hacker®, who has over a decade of experience creating pathways to achieve sustainable and scalable growth that accelerates the profitability for emerging brands to Fortune 100.
Sandidge has generated over $150 million in revenue for companies worldwide by formulating strategies, building systems, and developing solutions.
The book takes readers through Troy’s personal and professional journey as he gives real-life examples and provides practical advice on generating more revenue, building a personal and business brand, and navigating the ebbs and flows in the pursuit of a profitable business.
He expresses how important it was to write a business book rooted in his own experiences as a black man and professional,
As you can imagine, even in the twenty-first century, being a young and ambitious African American is challenging enough and even harder when it comes to business. People need to read a book that makes marketing, business, and growth simple but told through the mind of a black man that is raw, real, authentic, and inspiring that shares knowledge and resources the reader can easily comprehend to go out there and take action to grow their business. I thought it was imperative to showcase that a book by a black voice incorporating black culture and references can effectively teach you how to develop an all-encompassing strategy that will work.
Recognized as a Top 100 marketing leader, he is featured in Business Insider, Yahoo News, ABC, CBS, NBC, Atlanta Wire, New York Weekly, and named one of Los Angeles Wire’s 30 Under 30. Troy is the Founder and Chief Strategy Offer of Strategy Hackers, Host of the iDigress Podcast — a Top 0.5% Marketing Business Podcast in the world according to Listen Notes — and is an international speaker who is very active on Twitter and LinkedIn.